Wednesday, September 10, 2008


I was given a brief to "create an e-mailer for a marathon race of visually challenged children". Yes this was the brief.
And this was the creative.

Monday, September 8, 2008


This is an ad for a Radio station that airs a special programme for the Rock music lovers.

Campaign for MetLife Insurance Co.


Hi,
You might be wondering what this ad is saying or what it's not. This and the following ads are part of the in-house campaign for MetLife Insurance.
The company was starting a training programme for their employees, which would help them perform well at work. To create a buzz for the programme, we created teaser ads.
The 3rd ad reveals the training programme which is branded as "Good to Great".